Articles

Technology

Technology · 3 min read

Performance is part of the design brief

Make speed a shared decision about content, media and the main user task.

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AI tools

AI tools · 3 min read

Where Zapier and AI fit in a business workflow

Connect the right steps and leave room for exceptions and review.

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AI development

AI development · 3 min read

Write AI prompts around outcomes, not magic phrases

Make the task, context and expected output clear enough to evaluate.

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AI development

AI development · 3 min read

Add AI to a website only where it helps

Choose one visitor problem and connect the feature to a useful next step.

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